Thursday, May 9, 2013

Architectural Design as Advertising

In the post-World War II era, new banks, stores, restaurants and shopping centers vied to be modern and customer-friendly. On Route 1 in Portsmouth, the iconic neon sign at Yoken’s Restaurant – installed in 1949 at a cost of $20,000 – is typical of the advertising used to beckon customers in the automobile age. Although the restaurant was razed in 2005, efforts are now underway to rehabilitate the sign.


  1. Lemon chiffon pie!

  2. If you are wondering about the future of the sign, take a look at